2 Park Plaza Suite 1260

Irvine, CA 92614

(949) 943-3688

info@formosapackaging.com

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WHOOPS!
12 COMMON PACKAGING MISTAKES

Successful branding is about creating designs that effectively convey the information consumers need and persuades them to choose the product. Creating a package that is functional as well as attractive is never an easy task. Unlike other brand marketing elements such as a website, packaging takes more time and resources to change and is difficult to execute. Whether you are an experienced brand manager or about to launch your very first product, you might want to avoid one of these 12 common packaging mistakes.

1. CLUTTERED
DESIGN
CLUTTERED
DESIGN
1.
LOW RESOLUTION
IMAGES
2.
3.
BAG IS
LEAKING
4.
BAG DOES
NOT STAND
WELL
5.
WINDOW IS 
NOT SEE-THROUGH
6.
CAN'T OPEN
BAG
7.
LOGO GETS
DISCARDED
8.
NON-MICROWAVEABLE BAG FOR
MICROWAVEABLE FOOD
CONTENT
GETS HIDDEN
9.

Hover to

see what

happens

after bag

is rolled

10.
OVER
OR
UNDERSIZING
11.
SHORTER
SHELF
LIFE
12.
DISCOLORATION
OF
PRINT
CONCLUSION

With an oversaturated market, it is important that your product can stand apart from the rest. Consumers’ first impressions come from seeing the packaging, which can either make the product eye-catching or undesirable due to these common mistakes.

 

 

Attention to detail and design is a vital factor in the success of a company. Making errors is almost inevitable, but consulting an expert can mitigate these common mistakes. Remember, packaging is an extension of the product and the brand, so it is important to invest in it as such.