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12 COMMON PACKAGING MISTAKES
Successful branding is about creating designs that effectively convey the information consumers need and persuades them to choose the product. Creating a package that is functional as well as attractive is never an easy task. Unlike other brand marketing elements such as a website, packaging takes more time and resources to change and is difficult to execute. Whether you are an experienced brand manager or about to launch your very first product, you might want to avoid one of these 12 common packaging mistakes.
With an oversaturated market, it is important that your product can stand apart from the rest. Consumers’ first impressions come from seeing the packaging, which can either make the product eye-catching or undesirable due to these common mistakes.
Attention to detail and design is a vital factor in the success of a company. Making errors is almost inevitable, but consulting an expert can mitigate these common mistakes. Remember, packaging is an extension of the product and the brand, so it is important to invest in it as such.