Whoops! 12 Common Packaging Mistakes
Successful branding is about creating designs that effectively convey the information consumers need and persuades them to choose the product. Creating a package that is functional as well as attractive is never an easy task. Whether you are an experienced brand manager or about to launch your very first product, you might want to avoid these 12 common packaging mistakes.
Packaging design should be eye-catching, yet clear. Avoid over-crowding your packaging with too much information. When it comes to getting the customer's attention, less is more!
Using low-resolution pictures can give your brand an unprofessional image. Check your artwork to make sure that all images have a resolution of at least 300 dpi to ensure that they'll show up clearly in your packaging.
Pouches need to be airtight to prevent leakage in liquid products. Liquid packaging requires specialized knowledge and materials to ensure a tight seal and to pass drop tests.
Stand-up pouches are great for displaying your product on shelves. However, if the material is too flimsy or the bottom/side gussets are the wrong size, the pouch is prone to falling over.
While windows may seem appealing, they're not suitable for all products, such as those that require a metal lining. In addition, although feasible, using a window for greasy products would make it unappealing
TOUGH TO OPEN
Tear notches are an easy and convenient way to open up pouches. However, when the tear notch is incorrectly placed above the pouch's seal, it can become nearly impossible for consumers to open without resorting to scissors.
When it comes to packaging design, placement is everything! Avoid placing your logo above the tear notch to make sure that your brand doesn't get discarded as soon as your product is opened.
It can be tricky visualizing what your artwork will look like once it's been formed into a pouch. Especially when it comes to coffee bags, avoid placing important graphics and text where it'll disappear when rolled up with a tin-tie.
Not all materials are meant to be microwaved directly (some can even catch on fire). If you have a ready-to-eat product, use retort packaging that can withstand high temperatures and the pressure of the sterilization process.
OVER OR UNDERSIZING
Undersized packaging can damage the product or hinder its display on shelves. On the other hand, not only does oversized packaging waste material and money, it makes consumers feel cheated and view the company as deceptive. Make sure you achieve that perfect balance!
SHORTER SHELF LIFE
If your product requires a long shelf life, use higher-quality packaging. Materials like aluminum or films with specialized coatings can be used to provide a higher barrier performance against moisture and oxygen, preserving your product.
The material and finish of a film can change how the printed artwork appears. For example, metallized film can alter the color due to its reflective quality, whereas non-metallic film will make it appear more translucent. So make sure you have a clear vision of how you want the final finish to appear so you can communicate with your supplier.
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